Simply doing great work isn’t enough in a break-neck fast-paced, tech-driven, AI-embedded world.

Not anymore.

You’ve probably heard the phrase, “Do the work, and people will notice.” 

Sounds reassuring, doesn’t it? In reality, waiting to be noticed often means missed opportunities, especially for leaders aiming to stand out.

Here’s the truth: if you want to magnetize opportunities instead of chasing them, you need to embrace visibility. And the best place to do that? LinkedIn—because it IS the global stage for professionals.

LinkedIn has been around since before Facebook, and I have been leveraging it for my professional growth since 2008. It has been integral in propelling both my career and my business to heights I handn't been able to envision early on. 

After deep analysis on what has worked in both lanes though, it comes down to one common thread: visibility - and knowing where your audience is and, perhaps...

In this dynamic world of business and entrepreneurship, standing out not just as a leader but as an unequivocal expert in your field is not just advantageous; it's absolutely essential. This journey, however, is fraught with psychological hurdles like imposter syndrome and tall poppy syndrome, which can cloud your self-perception and dampen your visibility efforts. And it's further complicated by our social norms, our cultural capital, our ways of thinking, our external behaviours.

We, as humans, are complex. And telling someone to 'just be confident' is much more complicated than doing a few power poses before that important meeting (although we are huge advocates of doing that as a starting point!). 

So, what is a person to do?

Enter the realm of Neuro Presence—a transformative approach that leverages the intricacies of brain science to enhance your presentation skills, leadership presence, and ultimately, your professional visibility.

Understanding Neuro Presence

What...

Subject matter experts or SMEs.

If you are one, you likely know others in your field who share your knowledge base. Your contemporaries might be well-known and respected superstars with tenure and a massive fan-base, or they may be junior staff with few connections who are thirsty for mentoring, or, perhaps, they are somewhere in the middle of that spectrum. In any case, being a SME, in whatever your industry, can surface feelings of competition with those who play in your sandbox.  

Whether we are competing for a cut of the annual allocated wage increase for our department, or vying for the same potential client, our fellow SMEs might induce us to step up our game and polish our natty ways. And that’s healthy. We should always try to be our best selves, right?

I appreciate that not everyone feels this way.

During a recent networking event, I suggested that I’d like to connect a SME with another in their area of expertise – I’ll call...

In those first few precious seconds of meeting someone new, they have already made dozens of assumptions about you.

Some of them might even be accurate.

Our amygdala, that part of our brain responsible for fight-or-flight, is wired to make decisions about our surroundings before our sensible thoughts can catch up. We immediately decide whether we like someone or whether we want to run away from them. We subconsciously calculate personal risks to our wellbeing and forecast various hypothetical scenarios in our minds based on very little information. Because of that, according to a large body of scientific research, our first impressions are most often inaccurate.

If people we meet are drawing conclusions about who we are and what we are like, wouldn’t you agree that it’s important to increase self-awareness of our non-verbal signals, our body language and facial expressions?  

At a networking event, attendees are sizing up folks in the crowd,...