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7 Tactics to Building Audience Engagement into your Online Presentation

If you’ve worked with us in the past, you’ve likely heard us mention the WOSLIE Way. If you haven’t, you’re probably wondering what it is.

WOSLIE is an acronym for six critical strategies for activating audience engagement during your presentations - whether they are online, in person, or a hybrid of both. While shiftED formulated the strategies, it is up to the presenter to determine how best to implement them, based on their audience, their content, their comfort and experience level, and other important factors. After we introduce these principles during our workshops and courses, we discuss practical applications for incorporating them based on specific participant scenarios. We believe there is no ‘one-size-fits-all’ approach to presenting, and take a heuristic view with our training and coaching. Because most of our workshop and 1:1 coaching clients have been primarily online for the past two years, the conversations have been dominated by...

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The WOSLIE Way for Audience Engagement


All too often, online presenters are in a one-way conversation during which they push out a bunch of information to a group of silent audience members.  This can happen when presenters experience internal and external barriers, such as self-confidence and familiarity with the technology.

The good news is, there are a host of practical strategies that are quick and easy to incorporate in your next presentation.

When I teach my Online Presentation Secrets workshops, I share the WOSLIE Way, shiftED’s methodology for activating audience engagement. When I coach individual clients, we peel back the layers to get to the root of their barriers and then we work together to determine specific WOSLIE tactics to incorporate in their presentations, based on their audience and their objectives...and their comfort level. 

WOSLIE is uncomplicated, but it can be as nuanced as your experience warrants with literally...

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How to Build Credibility and Trust as a Virtual Speaker

Building credibility and trust as a speaker is a lot more involved than simply including your credentials on your opening slide.

There is a science to earning respect with an audience and a few key steps to get you there:

  1. Arrive early - Greet your audience as openly as you would in person. Hiding behind slides and not being visible is ill-advised. Instead, turn on your webcam and be ready to present before your audience joins the virtual meeting room. 

  2. Lead with something relatable - a story or scenario that you have experienced that lets your audience know you have been where they are. This lets them know that you are a trusted advisor that can get them where they want to go.

  3. Give them something first - Before you ask them to trust you, give them something of value, determine what is keeping them up at night and let them know how you can solve that problem.

  4. Provide solutions - It’s one thing to identify the problem, but unless you’re giving proven solutions, it...
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Minimum Requirements for Online Live Presentations

techniques tips webinars Mar 29, 2020

I am often asked about the technology that I use for my online courses and, as happened during last week's webinar on this topic, am sometimes met with surprised reactions for the simplicity of my setup. 

I’ve been presenting webinars and online live training sessions for more than 17 years and I’ve used many platforms and applications, and a variety of equipment, in that time. While some online content lends itself to more complex setups, such as virtual computer labs for enterprise-wide hands-on technology training, fancier and more expensive is not always better (or necessary).

My aim with my clients who are delving into the online learning space is to start with simple.

Are you exploring online live sessions?

Are you rapidly adapting your classroom learning events into the online space?

Are you wondering what minimum requirements will allow you to quickly launch, without breaking the bank?

Let me offer insight into what I use for...

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Hosting a Holiday Party? Here are 7 Practical Tips for Speaking at Your Event

It’s that time of year during which we experience an increase in social gatherings for comrades, colleagues, and clients. For those organizing or hosting holiday parties, there is an added responsibility of speaking at these events to, for example, welcome partygoers or introduce the entertainment.

Whether you are speaking at a formal event or a casual get-together, here are a few practical tips for rockin’ the mic:

  1. Embrace the spotlight early. There is no need to wait for every single person who confirmed attendance to arrive. People may arrive late, leave early, or, for various reasons, not show up at all. No matter the duration of your event, it may be helpful to consider it in segments. If the last part is a wind-down and when fatigue (or alcohol) could alter the dialogue or concentration, the middle is the peak where most conversations and socializing happens - neither of these slots will garner the attentiveness of your audience. The first segment, then,...
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